Entrepreneurship 101: Who is Your Customer?

Bill Aulet, Erdin Beshimov , MITx

Turn your idea into a business, as you learn the essential skills needed to effectively identify and target customers.

Entrepreneurship 101 prepares you for the MIT Global Entrepreneurship Bootcamp!

The bootcamp is a one-week, intensive entrepreneurship education program that challenges you to start a company in 5 days. The Bootcamp offers you the unique opportunity to be mentored by MIT faculty and MIT alumni entrepreneurs and investors as you begin your new entrepreneurial journey.

This course is not only for those planning to attend the Bootcamp. If you have a business idea and don't know how to move forward, this course will help you immeasurably whether you continue to the Bootcamp or not.

As you’ll learn in this course, to go from idea to business, you’ll need a paying customer. Sound daunting? It’s OK – there is a systematic methodology for you to get a paying customer. Specifically, upon completion of Entrepreneurship 101, you’ll have the skills to:

  • Conduct Market Segmentation
  • Select your Beachhead Market
  • Develop an End User Profile
  • Calculate your Total Addressable Market Size
  • Understand your Customer Persona

Entrepreneurship 101 is based on case studies of MIT startup companies and their founders. Through them you’ll get exposed to innovations in mobile apps, 3D printing, power electronics, international development, watchmaking, and more. In the process you will learn how to interview potential customers, understand the crucial difference between top-down and bottom-up market analysis, and develop a strategic framework for deciding what markets to pursue for your product or service.

This course is particularly useful for:

  • Corporate entrepreneurs building a new product line;
  • Scientists and engineers commercializing a new technology;
  • Entrepreneurs whose innovations have created radically new markets.

This course is equally valuable to educators, particularly former entrepreneurs, who are beginning to teach entrepreneurship. In addition, the course is relevant for policymakers who work to energize the innovation ecosystems in their regions.

In the Verified track, the MIT course team composed of Faculty, Teaching Fellows, and Alumni Mentors will review, grade and provide feedback on your assignments. In addition, we will review and provide feedback on your business plan, which has been a frequent and emphatic request for in the past that we are now excited to meet. In the Verified track you will also be enrolled in weekly review and discussion sessions.

Finally, it is great to take Entrepreneurship 101 as a team, for the course will give you a common framework to make decisions, laying the foundation for your long-term success.

Image: Marius Ursache

Сессии:
  • 5 сентября 2017, 2 недели
Характеристики онлайн курса:
  • Бесплатный:
  • Платный:
  • Сертификат:
  • MOOC:
  • Видеолекции:
  • Аудиолекции:
  • Email-курс:
  • Язык: Английский Gb

Отзывы

Пока никто не написал отзыв по этому курсу. Хотите быть первым?

Зарегистрируйтесь, чтобы оставить отзыв

Ещё курсы на эту тему:
15.90x_entrepreneruship_course_tile262x136_verified 15.390x: Entrepreneurship 101: Who is your customer?
You have an idea for a product, but do you know who will want to buy it? About...
Entrepreneurship-102_378x225 Entrepreneurship 102: What can you do for your customer?
Students who receive a verified certificate in this course will be eligible...
Bootcamp1_sp17_378x225 Entrepreneurship 101: What Is Your Product?
Turn your idea into a business, as you learn the essential skills needed to...
Bootcamp2_sp17_378x225 Entrepreneurship 102: Do You Have A Product?
Learn how to create a product or service that meets your customer’s needs and...
Ещё от edX:
Basics_of_transport-378x225_0 The Basics of Transport Phenomena
Learn the basic framework to work on a broad spectrum of engineering problems...
Nz101x_378 New Zealand Landscape as Culture: Islands (Ngā Motu)
Come and learn about the islands of New Zealand, 42 degrees south of the equator...
Hkpolyx_lifeanddeath_v3 Life and Death: Mysteries and Meanings
Unravel the mysteries and meanings of life and death by exploring the journey...
2120x1192_yi_yu_yu_wen_hua_jiao_ji_2_378x225 汉语与文化交际 Chinese Cultural Communication
Learn Chinese as a second language, understand Chinese culture and improve your...
Trends_in_e-psychology-378x225 Trends in e-Psychology
Learn about e-based promotion of physical, mental and social health, focusing...

© 2013-2017