Storytelling in the Workplace

Andrea Hickerson, RITx

Learn how to craft messages and narratives that will resonate with your target audience to create your desired outcome.

When you think about the most influential figures in your organization, in your country, and in the world, one of the qualities they all likely have in common is that they are exceptional storytellers. Everyone tells stories—that’s how we build community and share ideas. However, we don’t always tell our story as effectively as we intend to.

Stories, or narratives, in the workplace may take the form of email communications, proposals, briefs, project or product kickoffs, and presentations.

In this course, part of the Soft Skills Professional Certificate program, you’ll learn about the structure of a narrative and how it varies depending upon the situation, the medium used, and the audience. In today’s world of abbreviated messaging through a variety of devices, the importance of crafting a cohesive, professional, and understandable message to achieve a desired outcome is more important than ever.

You will learn how to create written messaging tailored to a target audience and how to determine the specific medium through which it should be communicated.

You will also study best practices for writing in all forms of media common to today’s workplace, focusing specifically on:

  • Structure
  • Point of view
  • Tone
  • Style

You will also study and analyze a variety of messages which use different writing styles directed toward specific target audiences.

This course may be audited free of charge. Learners also have the opportunity to earn a verified certificate of completion. Exclusive learning opportunities such as live events hosted by subject matter experts will be available for verified learners.

What will you learn

  • Understand the elements of effective stories and how to use them in the workplace
  • How to tailor your messaging to a defined target audience
  • How to structure written messages for maximum audience impact, taking into consideration tone, style, point of view
  • How various platforms convey messages differently in a professional setting

Сессии:
  • 23 сентября 2019
Характеристики онлайн курса:
  • Бесплатный:
  • Платный:
  • Сертификат:
  • MOOC:
  • Видеолекции:
  • Аудиолекции:
  • Email-курс:
  • Язык: Английский Gb

Отзывы

Пока никто не написал отзыв по этому курсу. Хотите быть первым?

Зарегистрируйтесь, чтобы оставить отзыв

Ещё курсы на эту тему:
122884_056e_6 Life Impact: Management Workplace confidence & communication by Seán Brickell
A proven psychological & practical confidence & communication training...
Ещё от edX:
F8a1a729-7f5f-45d4-b131-350cd4e20fa3-a2c9fd1bb762.small 知识产权法律及实务|Big Data and Intellectual Property Law and Practice
懂得在中国如何运用和保护知识产权,为迎接知识经济时代的全球竞争做好准备。Understand how to use and protect intellectual...
4d3258fc-bcee-4c37-bf7a-9f22524bf4a7-ee314bada985.small Human-Computer Interaction I: Fundamentals & Design Principles
Learn the principles of Human-Computer Interaction to create intuitive, usable...
7138aabb-44bc-41c1-97ec-bca2ea95f5dc-c33778a8a76f.small Human-Computer Interaction II: Cognition, Context & Culture
Get into the user’s mind and understand the role of mental models and...
8a795319-4243-4956-af0d-f23ea93d8a2a-94dacb9a8f04.small Human-Computer Interaction III: Ethics, Needfinding & Prototyping
Build on your knowledge of HCI’s core principles by learning to design...
D72cb271-b1ed-4881-bc87-dbcc16708307-f3d481dad153.small Human-Computer Interaction IV: Evaluation, Agile Methods & Beyond
Complete your understand of the design life cycle by learning to take interface...

© 2013-2019