Master Digital Marketing: Marketing Fundamentals

Daniela Piedrahita, The Left Bank

Use the marketing mix to anticipate customer behavior

To create a successful marketing strategy, an organisation must consider their marketing mix – the set of actions used to promote a brand or product.

On this three-week course, you’ll explore case studies from top brands like Adidas to see the marketing mix in context and examine the use of its core elements.

You’ll also investigate the sales funnel to understand where to use different strategies through each part of the customer’s journey. With this knowledge, you’ll help optimise customer experience and sales, as well as minimising expenditure.

Refine your processes with marketing automation

You’ll look at the different ways you can generate interest in a brand or product such as the use of emails.

To help with this, you’ll explore tactics for building and managing email databases efficiently with automation.

Learn how to improve your customer journey

To improve your lead generation and conversion, you’ll gain an understanding of the whole customer journey to examine where you can improve.

Your customer is at the heart of everything you do, so getting their experience right can lead to increased sales and enhanced brand reputation.

By the end of this course, you’ll have mastered the fundamentals of the marketing mix and customer experience, giving you the skills to start implementing effective strategies right away.

This course is designed for anyone looking to move into marketing.

It may be particularly useful if you have your own business and you’re looking to boost sales through small and cost-effective strategies.

Сессии:
  • 26 апреля 2021
Характеристики онлайн курса:
  • Бесплатный:
  • Платный:
  • Сертификат:
  • MOOC:
  • Видеолекции:
  • Аудиолекции:
  • Email-курс:
  • Язык: Английский Gb

Отзывы

Пока никто не написал отзыв по этому курсу. Хотите быть первым?

Зарегистрируйтесь, чтобы оставить отзыв

Show?id=n3eliycplgk&bids=695438
NVIDIA
Ещё курсы на эту тему:
1524698_5c55_2 Digital Marketing: The Internet Business Blueprint
Quickly Master The Fundamentals Of Digital Marketing And Generate Leads And...
Ещё из рубрики «Бизнес и менеджмент»:
Regular_1c8c3944-4e52-4f3e-a457-bc710fa08b53 Communicating with Diverse Audiences
Explore what drives the way you communicate and develop communication strategies...
Regular_bf942b7e-11ed-46f2-9c3b-eec211aeefa4 Sport for Sustainable Development: Designing Effective Policies and Programmes
Explore the ways in which sport can actively contribute to the Sustainable...
Regular_70504f74-6567-490b-85bd-9f481499b012 Responsible Marketing and the Fundamentals of Corporate Social Responsibility
Understand the importance of responsible marketing and CSR and how these affect...
Regular_acc9511d-fbf4-4eb7-9f63-136d275ddd7f Plan for Project Success: Project Planning and Management
Familiarise yourself with project planning and management – from project planning...
Regular_b2066cce-8b1a-4967-8753-123cf696cc2c Emergency Planning and Preparedness: An Introduction
Explore the emergency planning process and learn how to develop emergency plans...
Ещё от FutureLearn:
Regular_f248644b-1c0b-4e9c-b294-ef066289b2d1 Dysphagia: Swallowing Difficulties and Medicines
This course will enhance the knowledge of any person involved in the administration...
Regular_c76f176e-7842-4397-9a40-0cbea37c44e1 From State Control to Remote Control: Warfare in the 21st Century
Explore the impact and ethics of using drones, special ops units and private...
Regular_197fc63f-bebb-47fe-a70e-e1c2957a6a0f Caring for People with Psychosis and Schizophrenia
Explore the key issues related to caring for a relative with psychosis or schizophrenia...
Regular_435fb8d1-0004-4e51-bc9a-59f44439c069 Differentiation for Learning
Improve your teaching by developing how you provide differentiated learning...
Regular_ddb487ef-6452-4ebe-9015-7784434fd39e Demystifying Targeted Cancer Treatments
Discover the science of targeted cancer treatments and immunotherapies on this...

© 2013-2019