International Marketing: Selection and Market Entry Strategies

Chris Whitley, Coventry University

 Добавить в избранное

Understand the importance of international market entry strategies

In global marketing, an effective entry strategy can be the difference between success and failure for a business.

On this two-week course with Coventry University, you’ll analyse the strategic challenges a company faces when entering an international market and how best to overcome them.

Explore the ways organisations select the right market to enter, examine examples of good and bad practice, and the levels of risk associated with the process to help you determine what makes an effective market entry strategy.

Learn the process of market selection

Understand the market selection process from start to finish to identify the different obstacles businesses must overcome.

Using relevant examples, you’ll learn to look out for the many considerations that influence market selection and how these might apply to you.

Delve into market entry strategies

Learn how to analyse the different market entry methods available to organisations and gain knowledge on the internal and external factors that influence decisions.

You’ll understand how to apply these methods to form a considered market entry strategy.

Learn how to apply the Go Global business cycle

Learn theoretical concepts surrounding the Global Business Development Cycle, the periods of growth and recession that happen in every economy and affect businesses across the world.

You’ll use this in a group assessment to build your understanding and learn how to apply it to a context of your choice.

By the end of this course, you’ll understand the challenges and opportunities businesses face in international market entry selection and the tools you can use in your own strategies.

This course is for anyone interested in global marketing and the process of market selection. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge.

Сессии:
  • 22 февраля 2021
Характеристики онлайн курса:
  • Бесплатный:
  • Платный:
  • Сертификат:
  • MOOC:
  • Видеолекции:
  • Аудиолекции:
  • Email-курс:
  • Язык: Английский Gb

Отзывы

Пока никто не написал отзыв по этому курсу. Хотите быть первым?

Зарегистрируйтесь, чтобы оставить отзыв

Show?id=n3eliycplgk&bids=695438
NVIDIA
Ещё курсы на эту тему:
260624_9ff8_4 International Marketing by EduCBA Academy for Business Studies
Learn International Price Strategy, Promotion Strategy, Marketing Strategy...
B90aaa09-42f4-4956-a267-70efd43fe2fb.small Introduction to Global Hospitality Management
The world’s top-rated School of Hotel Administration at Cornell University introduces...
Ещё из рубрики «Бизнес и менеджмент»:
Regular_75d6b2ae-787f-4ce9-8a38-0abf0e801225 How to Succeed at: Writing Applications
This free three week course will help you produce a perfect CV, application...
Regular_44519d06-f726-4ea6-8863-af78bd105dcd Teaching Entrepreneurial Thinking
Get an introduction to what entrepreneurial thinking is, and how and why we...
Regular_996f050d-0e69-4553-b332-38beafccdb33 Pathways to Property: Starting Your Career in Real Estate
Do you have the curiosity and creativity for a career in the world of property...
Regular_99b5a499-8578-4e59-919f-35d94d46393c The Power of Data in Health and Social Care
Discover the power of data for individuals and organisations working in health...
Regular_3f4e8cec-f702-4a23-8f28-69d6b51c382f International Marketing: Product Adaptation vs Standardisation
Investigate the strengths and weaknesses of standardisation vs adaptation as...
Ещё от FutureLearn:
Regular_200a0270-28cb-4445-b74b-afe38e08fd65 The Discovery of the Higgs Boson
Should we be excited about the Higgs boson? Find out more about particle physics...
Regular_75d6b2ae-787f-4ce9-8a38-0abf0e801225 How to Succeed at: Writing Applications
This free three week course will help you produce a perfect CV, application...
Regular_e60e25d3-a4c4-416a-924f-68804078e767 Introduction to Dutch
Learn to speak, write and understand basic Dutch, with this free, three-week...
Regular_10beaae8-de3e-4448-a9d5-0ca41997904d Mindfulness for Wellbeing and Peak Performance
Learn mindfulness techniques to reduce stress and improve your wellbeing and...
Regular_f6e5ccab-d84b-4443-a2be-d3d64fb5f16c eHealth: Combining Psychology, Technology, and Health
How can technology make you healthy? Learn about the design, application, implementation...

© 2013-2019