WordPress Essentials in Under an Hour



If you thought blogs were dead, think again!

The 2013 State of Inbound Marketing report from HubSpot reveals that nearly 50% of businesses acquire customers from leads generated by their blogs - just behind Facebook and LinkedIn.

Your blog could become the determining factor in a customer's decision to choose you over your competition.

Blogging can help you market your business, establish yourself as a thought leader, get the word out about your causes, and make yourself more attractive to potential employers.

This condensed and comprehensive course will get you up and running using WordPress.com to its full potential in no time.

Business owners, entrepreneurs, marketers, social media strategists, students, job seekers, and casual bloggers will all benefit from taking this course.

Follow author, developer, and new media pioneer, Deltina Hay, as she walks you through the process of setting up and developing your WordPress blog in her typical no-nonsense teaching style.

Using a real-world example from scratch, Deltina shows you hands-on how to:

  • Take full advantage of the many features and settings within the WordPress platform
  • Publish optimized blog posts with embedded links, images, video, and galleries
  • Utilize all the WordPress formatting options within your posts and pages
  • Choose the right theme for your blog, and customize it to your liking
  • Use posting formats to get the best exposure for your embedded media
  • Create static pages, custom menus, and populate your sidebars (columns) with widgets
  • Integrate your blog with your other social media accounts, create custom widgets, and implement other advanced features

Don't put that blog off any longer! Take the course today, and be blogging like a pro tomorrow.

Who is the target audience?
  • Business owners, entrepreneurs, solopreneurs
  • Marketing and PR professionals
  • Students, job seekers, career enhancers
  • Anyone who wants to learn the WordPress.com platform for business or pleasure

  • Internet connectivity is required.
  • The course will walk you through getting a WordPress.com account

What Will I Learn?
  • By the end of this course you will have a fully developed and optimized WordPress.com blog
  • Learn all the settings, features, and options on WordPress.com
  • This course will teach you how to effectively format and optimize your blog posts
  • Learn how to choose and customize WordPress themes
  • This course walks you through how to create custom pages, menus, and widgets
  • Learn to integrate your WordPress blog with your other social media accounts
  • This course will show you how to populate your sidebars with simple and advanced widgets

Curriculum For This Course Expand All Collapse All 17 Lectures 02:18:50 + – Essentials: Getting Started 2 Lectures 10:32 This video presents the topics covered in the course, and explains the difference between WordPress.com and the self-hosted version of WordPress found at WordPress.org. Introduction to the Course Preview 02:27

In this lesson, we go through the process of getting a WordPress account, starting a blog, and present an overview of the general WordPress dashboard called the "Reader."

Starting a WordPress Blog 08:05 + – Essentials: Understanding Settings, Features, and Themes 3 Lectures 26:06 In this lesson, we dig deeper into the WordPress Dashboard, review WordPress options, and discuss the main features of WordPress. WordPress Options and Features Preview 08:07 In this lesson, we take a closer look at some specific WordPress options, and explore all of the WordPress settings. WordPress Settings and Options 08:40

In this lesson, we define what a theme is, explore the theme area in WordPress, discuss how to search and choose themes, and explore different theme customization options.

WordPress Theme Essentials 09:19 + – Essentials: Blogging With WordPress 6 Lectures 49:36 In this lesson, we have an overview of the entire blog posting area, and discuss the main elements of a blog post. Anatomy of a Blog Post Preview 07:56 In this lesson, we demonstrate each formatting option, and discuss how they apply to posts and pages. WordPress Formatting Options 08:59 In this lesson, we demonstrate how to embed uploaded images into posts, embed code from image sharing sites, embed YouTube videos using URLs, and image and video Post Formats. Embedding Images and Video 07:59 In this lesson, we utilize all the skills we have learned so far to publish our first optimized blog pos Publishing Your First Blog Post 08:03 In this lesson we take a closer look at the Posts Area, explore editing options for posts and images, discuss categories and tags in more detail, and talk briefly about links. Categories, Tags, and Editing Options 08:35 In this lesson, we demonstrate the “Quick Post” feature, demonstrate how to embed image galleries, and walk through a “Press This” example. Additional Blog Posting Methods 08:04 + – Bonus: Bringing Your Blog to the Next Level 3 Lectures 26:22 In this lesson, we create an “About” page, create a “Contact” page using a contact form, and demonstrate how to set a static “Home Page” as the front page display of the blog. Creating Static Pages 08:57 In this lesson, we demonstrate how to create custom menus, discuss the custom menu options, and explore the menu options of different themes. Custom Menu Options 08:38 In this lesson, we give an overview of WordPress widgets, demonstrate widgets of varying complexity, populate our sidebars with widgets, and explore some additional widget options. Populating Your Sidebars 08:47 + – Bonus: Polishing Your Blog and Advanced Features 3 Lectures 26:14 In this lesson, we integrate our blog with social media sites, customize the sharing buttons, add a custom social media widget to the sidebar, and manage contact form feedback and comments. Sharing and Integration Features 09:26 In this lesson, we tidy up the navigation and front page display, search for a more appropriate theme, demonstrate theme customization methods, and demonstrate responsive theme behavior. Finding the Right Theme 10:16 In this concluding lesson, we discuss the WordPress Store upgrades, revisit the Dashboard now that our blog is populated, take a closer look at the Stats area, and discover where to get help. Conclusion: Coming Full Circle 06:32
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  • Язык: Английский Gb


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