Sociable Video is a training course dedicated to making you awesome at leveraging the conversion power of marketing with video. Focusing on the creation of highly shareable creative content that empowers interaction and action.
I will show you step by step how to get started and succeed in the world of video marketing. From overcoming your fear of being on camera, to what types of content people share, how to trigger them to share it, the technical aspects of production, equipment for any budget, video search engine optimization, setting up your YouTube channel, leveraging influencers, seeding your videos, interacting with your viewers and so much more!
Video connects with your followers and customers in a more powerful way than any other marketing method. Most businesses and brands are still doing it wrong. I will show you how to do it right so your followers will deeply connect with you and your business. Paving the way for more sales and life long customers.
"I'm impressed! This is the must have course for anyone interested in learning the ins & outs of content marketing and social media. Wayne has created an actionable training series based on his real world experience and has successfully connected the dots on the key elements any business needs to succeed in digital marketing."
- Craig Bland / Digital Strategist
Some of what you will learn...
In Section 1 I will lay the foundation for leveraging the power of video content marketing and remove some the roadblocks stopping you from implementing video. I will also dispel some of the myths surrounding YouTube and teach you what types of video content people are mentally triggered to share.
This section is only the beginning, in future episodes we will dive deeper into these topics with how-tos, tutorials and screencasts.Why Marketing With Web Video Is Vital Preview 04:47 Learn how to soak up this course like a sponge! As well as an explanation of different sections used throughout the course. Please note that Episode numbers mentioned within videos and ebook do not coincide with Lecture numbers. For example Episode 3 is Lectures 4 & 5.
About The Course & How To Get The Most Out Of It
The entire Sociable Video course in ebook form! We all learn in different ways and having this ebook as a guide can help with your understanding of the material.
Download The Guidebook
Learn how to create a video marketing strategy that works for you business. Set some short term and long term goals.
Create A Video Marketing Strategy & Set Goals
The continuation of Lecture 4.
PART 2 - Create A Video Marketing Strategy & Set Goals
Learn how to integrate your video marketing initiatives in with your other social and blogging platforms.
Integrate Video Into Your Marketing Strategy
Learn how to make YouTube work for your business as an audience building tool that you can later convert to customers.
The Truth About YouTube & How To Actually Make It Work For You
Having a video go 'viral' is harder then ever. Learn better ways to measure a video's success.
What Makes A Video A ‘Success’ For Your Business
People buy from people. Becoming the face of your brand and using video is a powerful trust builder and marketing tool.
Leverage The Human Connection Factor Of Video
Most people have a strong aversion to being on camera. Learn how to condition yourself to overcome this fear fairly easily.
Overcome Your Fear Of Being On Camera
Learn what types of content people are mentally and emotionally triggered to share.
Create Engaging Creative Videos That People Want To Share
Part 2 - Learn what types of content people are mentally and emotionally triggered to share.
PART 2 - Create Engaging Creative Videos That People Want To Share
Learn how to prompt your viewers to take action during or after watching your video using creative calls to action.
Use Creative Call To Actions In Your Videos
Creating Creative Content With Social Motivators
In Section 2 I focus on the most important elements of content creation and connecting the dots to create engaging videos. I will go over how to find topics for your videos your customers are searching for now, how to leverage different types of talent pools in your videos and several ways to structure your videos to facilitate the communication of your message. I wrap up this series with some very helpful tips on being more effective on camera and interviewing talent.How To Create Socially Active Video 02:41 Learn how to find topics for you videos that your customers are already searching for online. Therefore they want to learn more and most likely share your video as well. Find Trending Topics Targeted To Your Customers To Create Videos Of High Value 04:10 Search terms for pop culture and calendar events spike during certain times of the year. Learn how to leverage that search traffic for your videos. How To Leverage Pop Culture & Calendar Events 02:07 Learn two ways you can leverage our celebrity obsessed culture to get traffic to your videos. How To Leverage Celebrities In Your Videos 04:33 Enhance your content by learning how to integrate experts into your videos. How To Leverage Experts In Your Field In Your Videos 02:51 Funny videos have a much higher sharing rate so it can really pay off to solicit the help of a comedian to write or star in your videos. How To Leverage Local Comedians In Your Videos 02:12 Learn how to get access to red carpet and other high profile events and cover them for your own traffic pulling video content. How To Cover A Red Carpet Premiere Or Event 04:52 Learn how to structure your videos in a way that makes them engaging, fun and informative! Steal any of these 25+ ideas and customize them to your video topics. Video Concept & Format Idea Jumpstarters Part 1 06:59 PART 2 - Learn how to structure your videos in a way that makes them engaging, fun and informative! Steal any of these 25+ ideas and customize them to your video topics. Video Concept & Format Idea Jumpstarters Part 2 05:32 PART 3 - Learn how to structure your videos in a way that makes them engaging, fun and informative! Steal any of these 25+ ideas and customize them to your video topics. Video Concept & Format Idea Jumpstarters Part 3 03:00 PART 4 - Learn how to structure your videos in a way that makes them engaging, fun and informative! Steal any of these 25+ ideas and customize them to your video topics. Video Concept & Format Idea Jumpstarters Part 4 05:05 Learn several key on camera techniques that will help you become more at ease and really let your personality shine through. On Camera & Interviewing Tips & Tricks 05:25 + – The Right Equipment & Effective Production Techniques 11 Lectures 57:50
Section 3 is all about the right equipment for any budget or lack there of! You’d be surprised at the quality you can squeeze out of very little cash.
I also go over some crucial pre-production planning, set design ideas (and why you might want to avoid that overused green screen!) and editing techniques to hold a viewers attention. Plus you will learn how to screencast like a professional, so you can create video content even if you don’t have a video camera!Production Equipment Options & Recommendations For Every Budget 04:31 More production equipment recommendations for any budget. PART 2 - Production Equipment Options & Recommendations For Every Budget 04:15 More production equipment recommendations for any budget. PART 3 - Production Equipment Options & Recommendations For Every Budget 04:52 In this episode we talk about computer requirements as well as the best editing software options. Post Production Options & Recommendations 06:02 In this episode we go over some affordable ideas for a simple set design and what looks best on camera. Set Design Tips, Tricks And Ideas 03:30 I believe green screen is very overused in the world of internet marketing. Learn when it makes sense to use and how to do it properly. When You Should And Shouldn’t Use Green Screen And How To Do It Correctly 04:33 Learn important planning techniques that will save you a ton of headaches and time later in the editing stage of production. Plan Your Shoot For A Quicker Edit 06:15 Learn basic lighting techniques (indoors and outdoors) and what it took for me to really understand what works. Video Lighting How-To: A Common Sense Approach 02:58 Learn editing techniques that will help hold your audiences attention and keep them watching. Keep in mind that watch time is a factor in YouTube's ranking algorithm. Hold Interest & Improve Videos With Editing Techniques 11:49 Learn how to use screen-casting to create engaging tutorials, how-tos or other videos that may not require you to shoot any footage at all. If you don't yet have video equipment screen-casting is a great way to get started. Create Engaging Screencast Videos 03:40 A screen-cast on screen-casting! PART 2 - Create Engaging Screencast Videos 05:25 + – Publishing, Promotion And Tracking Your Success 11 Lectures 54:08
Section 4 is all about what needs to be done once the production of a video is finished. I will first cover how to export your videos so they can be seen by all devices (including mobile and tablets) and what hosting service makes the most sense for you. Next I will teach you how to optimize the meta-tags on your videos and how to get the most of your videos on your own site. I will also cover how to encourage interaction around your videos, how to get other people to post your videos, how to exploit your video analytics and how to pay for views to give your videos an initial boost.
For images of export settings please reference the Guidebook.Best Export Settings For Web & Mobile Devices 03:25 In this episode I take a look at some of the best video hosts and players available to you. The Right Video Host & Player For Your Business 04:38
Helping search engines like Google find, and rank your videos (ideally very high!) is a key strategy that is often overlooked or done sort of lackluster by many businesses. Don’t be in a rush to throw up a video and see what happens. Be sure to follow your plan that includes making sure all Search Engine Optimization elements are in place.Video Search Engine Optimization: Do It Right From The Start 06:05
In this episode I go over some optimal placement and usage strategies for video on your own web site.Example Opengraph code:
Now that you have your video posted on your site on YouTube or both, and it is properly optimized for SEO, you need to actively promote your video to bring in viewers. You may gain some viewers naturally through search and visitors to your website, but unless your site or youtube channel is already a success you need to do more legwork to get eyeballs to your video.
This is done a few different ways, and in this episode I will go over some best practices for contacting and requesting your video be posted on blogs that are targeted and very influential to your followers.Blog Outreach & Leveraging Social Influencers 05:08
In this episode I will discuss some best practices for posting the video yourself on your own growing social accounts and other video sharing sites.Promoting Your Video On Social And Sharing Platforms 05:41 Part 2 - In this episode I will discuss some best practices for posting the video yourself on your own growing social accounts and other video sharing sites. PART 2 - Promoting Your Video On Social And Sharing Platforms
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